Previous Major Anniversaries in Starbucks History

Illustrating the Starbucks Siren

The Starbucks Siren is welcoming, optimistic and confident. She looks boldly toward the next 50 years, as she heralds in a sustainable future for coffee.

The siren illustration is nurturing and proud, almost Mona Lisa like in her smile, she is facing forward like our logo and her eye contact is welcoming and friendly. The art is hand crafted and embraces imperfections, medium is inspired by lino cuts, but less traditional.

Chosen concept

All 50th Anniversary Siren components.

Coffee bag layout.

U.S., Canada and EMEA (Europe/Middle East) editions.

Merchandise Moodboard

Aged patinas and oxidised metallics become a decorative feature as we place greater value on weathered surfaces which evolve over time. Combined with light, reflective materials and alternate plastics, we’re honoring our journey and lookingforward all at once.